Design Objective
Design and develop a subscription box. Curate what the content of the box will be and the unique benefits it will offer. The logo must be designed with a logotype, mark, and a tagline along with a well-chosen color palette and a supporting pattern. Further expand the brand by creating a digital case study for the subscription box.
Design Brief
Written in Flowers is a monthly flower themed subscription box targeted specifically at women. The logo was designed to capture a sophisticated and hand-rendered appearance with the chosen typeface and color palette. The mark, a feathered pen, is designed to look like a flower stem. It is a combination of the theme of the subscription box and the contents that will be in the box. The tagline, “A New Bloom”, adds on to that theme of a new flower each month. The supporting pattern that was designed is taken from the logo mark and used for borders. To delve deeper into the branding, a digital case study was also developed to further expand brand recognition and identity.
