Design Objective
Research and develop a brand for a vending machine and the products that will be offered. The name of the brand must be unique, and the products offered must appeal to the target audience. Design the brand to include both a logomark and logotype along with a color palette. To further expand the branding, design the packaged products that will be offered and the wrap that the vending machine will be wrapped in.
Design Brief
QuickAid is a vending machine that targets those who need “a quick fix on the go”, the tagline to the brand. The logo design was overall quite simple with a color palette of three colors and a typeface chosen to match the desired theme of the vending machine. The wrap is designed to look and feel like fast movement much like the name of the vending machine. The mark was made to be integrated into the logotype by manipulating the “Q” and “i”. In doing so, the name is connected while also giving an idea of what the vending machine offers. Being a vending machine, the products offered are easily packable and able to be carried for travel.
