Design Objective
Develop a unique app that is currently not available for download and create a prototype of it for user-testing. Consider the target audience and what the app will do. Design the brand identity for the app which will include the logomark, logotype, color palette, a unique set of icons, and the layout of the in-app screens and functions. In addition, design and create a booklet to be viewed.
Design Brief
Tidy up! is an app designed to help make cleaning fun. The target audience is anyone and everyone who has a hard time cleaning and needs a fun and motivating way to tidy their area. The logo of the app is designed to be a combination of a checklist and house with a broom splitting them apart. This design is to give the users a visual of what the app is about. Along with the main logo, an app icon logo was also designed which takes on a similar concept as the main logo with the checklist being a bubble and the broom being the light reflection in the bubble to imply cleaning. The typeface used in the main logo is to give off the feeling of being hand-rendered while the typeface used in the app is for better readability. The color palette of the app is mainly a monochromatic one with different variations of blue being used along with highlights of yellow to connect it back to the main logo. The layout of the app is quite simple and easy to navigate with little movement away from the home screen within the app. The icons are also easy to understand and were designed after the bubbly look of the app icon.
